top of page

Using live video at your next free event listing


Best free event listing


Live Video is Extremely Engaging: According to Facebook Live, users spend more than 3 x more time and comment 10 x more when the video is live.

Live Video Grows Attendance: 30% of people who watch a live stream of an

free event listing will attend the same event the following year.

Live Video is Cost-Effective: It’s a common misconception that live video is costly, but thanks to tools like Facebook Live, anyone can leverage the technology and see a positive return on investment.

Periscope Watch Live & Playback

Periscope (from Twitter) gives you a platform to broadcast live video coverage to your social followers. Anyone can watch and anyone can comment, but the videos themselves are fleeting, they disappear from the platform after 24 hours.

Once the live broadcast is over, be sure you opt to save it to your camera roll. If you don’t, you won’t have anything to share and replay at a later date; so make sure you have this step 100% figured out and tested before proceeding. You can then upload these pre-recorded videos to your WordPress site, without all the Periscope comments and love, just as you would any other video.

Live Streaming With Discord

Discord, the voice and text chat originally designed for gamers, has found that its users rely on it for much more; including communication while collaborating and working remotely. In response to coronavirus, they have enhanced features on their Go Live streaming service to support 50 users (a huge upgrade from the previous limit of 10). Follow this link to read more about the steps they’re taking.


Advertising virtual event listing

Again, as with planning, advertising virtual event listing is much the same as advertising any event. It’s all about getting the word out to as many interested people as you can.


Online event promotion ideas

Connect with your social network and those of your performers and speakers. Use the features of your chosen platform to help share and publicise your virtual event. Keep reading for ways of marketing your event promotion ideas, in Google search and using email campaigns.


Here are a few ways you can promote your event promotion companies:

Send an email campaign inviting your contact list

Promote your event on social media and event listings websites

Add your virtual event to Google Events

Use an online booking system to register your guests

Show an event registration link on your website and in email newsletters

Online Event Promotion Sites

There are lots of event listing websites,event promotion companies, and places online where you can advertise virtual events; many are designed specifically for online event advertising and even allow you to advertise events for free. Creating a listing in local directories, event marketing platforms, social media and anywhere else that offers event advertising; can be a great way to increase exposure and boost interest for your upcoming events. Follow this link to read our other post for some more about Great Places To Advertise Events Online and free online event advertising.


Promote event marketing on Google Search

In light of the recent COVID-19 virus outbreak, Google has released some new features; for updating current events and advertising virtual events in Google search results.


There are different requirements depending on if the event is happening online or at a physical location:


Physical Venue: If the event is happening at a physical location, set the @type to Place. Add the location. address and location.name properties.

Online Event: If the event is happening online, set the @type to VirtualLocation. Add the location.url property.

Mix of online and physical locations: If an event has a mix of online and physical location components, include both online and physical nested location properties in a nested array. For example


Be sure to use all the relevant ‘event’ schema markup on your event’s conversion page. If your event is virtual, specify VirtualLocation for the event location and OnlineEventAttendanceMode for the eventAttendanceMode property.


PRO TIP: You can start using the VirtualLocation type even though it’s still pending on schema.org.


Update your cancelled, postponed, or event marketing in Google Search

Google wants to show users the latest, most accurate info about your events in this fast-changing world; and so they have added some new, optional properties to their developer documentation to help. These properties apply to all regions and languages. This is one part of the overall efforts in schema updates needed to support publishers and users.


Here are some important tips on keeping Google and users up to date on your events:


Add the eventStatus property: Use this property to tell Google that the event has been cancelled, postponed, rescheduled, or happening as planned. Follow this link to learn more about the Event Status Property.

Update Google when your event pages change: Provide a sitemap to Google, and keep the lastmod attributes up to date. If your site host generates your sitemap automatically, it’s taken care of for you.

“We understand this is a very difficult and complex time for everyone. We hope you’ll help us update your events so that we can continue to be helpful and show the most up-to-date information for users.” Google Search Team


Email Marketing For Online Events

Many email marketing platforms now have integrations with some of the major event management platforms. For example you can integrate MailChimp with several event systems like Eventbrite and Yapsody.


Mailchimp & Eventbrite

Mailchimp Sync for Eventbrite is a free extension for your Eventbrite account that can help you sync and communicate with event attendees. Use the specific Eventbrite email campaign templates to remind your contacts about an upcoming event, send announcements and more.


Mailchimp & Yapsody

Yapsody’s integration with MailChimp makes email marketing a simple process for event presenters to easily promote their events and reach out to a larger audience to increase your ticket sales.


Make The Transition To Virtual Today

In times of uncertainty, when your attendees are not sure they can make it to a physical event venue; online events are a smart way to connect with your attendees and ensure human connection is not lost. Plan a virtual event today!


Support For Community Online Events

During these difficult times we want to do as much as we can here at White Rabbit to help and support our community and wider network. If you plan to release any free virtual events that are aimed at entertaining the community and providing light relief when it is vitally needed, we are here to help!


Get in touch and let us know abou t your project and we’ll let you know what we can do for you.

Get in Touch!

Website –https://www.prwires.com/

Skype – shalabh.mishra

Telegram – shalabhmishra

Whatsapp – +919212306116

Email – shalabh.mishra@gmail.com

Mobile – +1 855 222-4111

Address New York, USA

bottom of page